Secure your top recommendation for immediate revenue growth.
Trusted by Forward-Thinking Australian Brands & Global Partners
The Evolution of Search
GEO is a highly professional marketing services that, via specialised intervention in AI training and technology-empowered marketing programs, makes your brand the "Preferred Logic" for the AI's response algorithm. Professional GEO is a super enhanced version of the combination of traditional marketing, digital marketing, SEO and GEO. As AI algorithm is improving to prefer a small number of brands, the goal of GEO is to make your brand remain well exposed to consumers in AI, and it requires a highly professional and disciplined team to achieve this.
Example:
When a user asks Gemini or Doubao to recommend some Australian skincare brands, the AI provides a list of brands. Professional GEO service makes sure your brand is among the brands recommended.
We are the first company providing full service AI GEO services and platform for Australian companies. We've also achieved proven results for our clients in the UK and the US. We have a team of highly experienced professionals.
We've successfully worked with more than 30 clients and made their products and brands in the top recommendations across multiple Chinese AI platforms. We understand high quality is the core of your business, and our investment banker-led team helps you take it to the next level.
Our Senior Advisor is the lead AI Scientist from ERNIE Bot (Baidu). We are also well connected to leading experts at Chinese AI firms. We understand what works the best in the Chinese market. Our leading expertise ensures your brand stands out globally.
Remember companies that ignored the internet in the 90s? AI is the new web. If Chinese AI doesn't 'know' you now, it might cost 1,000x more to teach it later once your competitors own the top spots.
On 11 Jan 2026, Walmart announced partnership with Google that will allow customers to shop via Gemini. On 15 Jan 2026, Alibaba announced release of AI shopping on Taobao, Tmall and other major platforms using its own AI Qianwen. Brands that are recommended by AI will prevail in this new era.
Professional GEO requires a range of significant amount of works, conducted by highly experienced professionals and assisted by an army of team. We are one of very few firms that could deliver the best services.
We provide a comprehensive GEO ecosystem to ensure your brand is the primary recommendation wherever Chinese consumers use AI.
We optimise your presence across China's leading LLMs, ensuring your brand appears as a top recommendation in generative answers.
AI agents now power the search and discovery functions on social platforms. We ensure your brand dominates these AI-driven conversations.
Traditional SEO is for humans; GEO is for machines. We analyse and restructure your technical web infrastructure so AI crawlers "understand" your brand perfectly.
TopCite Marketing is the first specialised agency dedicated to bridging the gap between Australian excellence and the Chinese AI landscape. Led by Richard, a result-oriented former investment banker and a melbourne uni alumnus with understanding of Australian companies and extensive business experience in China, we approach GEO with a focus on ROI.
Our competitive edge lies in our technical lineage. Our Senior Advisor is the lead AI Scientist at Baidu's ERNIE Bot, providing us with unparalleled insight into how the largest LLMs in China process and rank information. We also have strong relationship with AI experts at other major AI firms.
Unlike traditional agencies that 'guess' at algorithms, our strategies are built on the core logic of China’s leading LLMs, guided by the scientists who are developing them.
Ex-Investment Banker Led
Result-oriented and strong execution capability that are not compared by competitors.
Baidu ERNIE Bot Senior Advisor
Direct access to the technical foundations of China's leading Generative Engine.
Combined Expertise
Our team of senior GEO and SEO consultants brings a total of more than three decades of localized experience in this industry in the China market.
Founder & Executive Director
A result-oriented former investment banker and Melbourne University alumnus. Richard bridges the gap between Australian business objectives and the complex Chinese market with a focus on high quality results.
Senior Advisor
A lead scientist at Baidu’s ERNIE Bot. Our advisor provides direct, technical insight into the core logic of China’s largest Generative Engines, ensuring our GEO strategies are built on scientific fact.
GEO Director
A GEO and marketing expert with 10+ years experience at Densu and multiple years of experience in search algorithm optimisation. Master's degree in computer science at Fudan University.
When Doubao, the most-used AI in China, was asked "Please recommend some databases in Australia for company research," our client's product Ausmonitor was ranked in the top list—ahead of competitors. The monthly traffic to Ausmonitor website increased about 700% without any other marketing campaign.
This wasn't luck. It was the result of our deep understanding of how Chinese AI platforms work and our proven GEO methodology.
Doubao didn't just recommend us—it provided a strong, detailed description of Ausmonitor as a top company research database. This is the power of GEO done right.
We've replicated this success with other Chinese AI such as ERNIE Bot, Deepseek and Kimi.
We have brought this expertise to more than 30 clients. We can achieve the same results for your brand.
A client product, Ausmonitor, is recommended in top place by Doubao. Last Updated: Dec 2025
"TopCite helped us navigate the Chinese AI. Within weeks, our brand was being cited as a top-tier recommendation, giving us a strong position in the market."
D. Sanders, Marketing Director
Australian vitamin brand
"I was really shocked by the significant increase in sales on JD.com!"
A. Arjmand, CEO
Australian consumer brand
"Richard and his team are reliable partners!"
F. Shannon, Chief Marketing Officer
British consumer brand
Walmart: Walmart's new partnership with OpenAI will allow customers and members to shop with ChatGPT, creating an AI-first experience where shoppers can...
Read Full Article →This transition is accelerating interest in generative engine optimisation, or GEO, which focuses on how brands appear inside AI generated content.
Read Full Article →As AI-powered conversation engines like ChatGPT, Claude and Gemini rapidly change how audiences discover and consume information, organizations must adapt their content strategies to keep up.
Read Full Article →Joining 30+ early AI adopters who have already secured their primary citations on Chinese AI including Doubao, ERNIE Bot and etc.
AI chatbots like ChatGPT, Doubao, and Deepseek are taking over the place of traditional search engines like Google. Most importantly, people trust AI results more than Google search results. If your brand isn't visible in AI recommendations, you're losing market share to competitors who are.
AI is like a child. The earlier you teach it, the more 'fixed' its perception of your brand becomes. Those who wait will be fighting an uphill battle against established AI 'memories'.
Products in China are sourced from many countries worldwide. GEO makes your brand stand out not only against Australian competitors, but also against brands from Europe, the US, and China itself. We can make AI talk about your brand like it's the best thing ever in the world—when people search for you or your competitors.
Yes. In the generative era, AI doesn't care about your 50-year history; it cares about data optimisation. We’ve seen startups rank ahead of global giants simply by speaking the AI's language better.
Based on our experience diving deep into the AI industry and achieving proven results for our own brand, we understand that the China market works differently. Chinese AI doesn't pick up information the way Western AI might. This is exactly where our GEO expertise comes in.
We cover the major AI chatbots in China. The largest four are Doubao (157M+ MAU), Deepseek (143M+ MAU), Kimi, and ERNIE Bot. AI users are only increasing. You should expect massive daily search volume based on China's huge population and rapid AI adoption.
Results vary across the top 4 Chinese AI platforms. Some update in 3-7 days, while others update in 3-4 weeks.
The cost is very small relative to traditional marketing channels like Google Ads or LinkedIn clicks, but with much stronger results. You get better targeting, better trust from users, and better ROI. It's a smart investment in your brand's future in the Chinese market.
Limited availability for Q3 strategy sessions. Schedule a call with our team to discuss your GEO strategy and get started immediately.